Creating a new brand identity will help you reach the right audience.
Keep in mind, brand identity is more than changing a logo. It is about creating a personality for your brand.
Choosing the right voice, style, and tone will build your brand personality. Consumers who embrace this personality will relate to your product and/or service. With a consistent and strong identity, you will build trust with customers and create long lasting relationships.
How does a rebrand work? Let’s review every step of the branding process.
Does My Company Need a Rebrand?
There are several reasons why a rebrand is necessary:
- The product has changed
- You have inconsistent marketing materials
- Your audience has evolved
- New leadership develops new strategy
- The design is outdated and needs a makeover
- Competition is growing and you want to stand out
New Brand Identity Success
A new brand identity will show your customers the progress your company is making. In addition, it will renew your employees commitment to the brand. A stronger brand identity not only builds relationships externally, but internally as well.
Let's look at case studies of successful rebranding.