advertising
advertising
product announcement
Project: Introduce new plant-based jerky (the first vegan jerky for this brand).
Goal: Create awareness of new jerky and communicate the bold flavor (because vegan jerky has a stigma of lacking flavor).
Solution: Announced new plant-based jerky with humorous headlines that communicate a different type of jerky and used images of spices to convey a flavorful experience.
Project: Introduce new plant-based jerky (the first vegan jerky for this brand).
Goal: Create awareness of new jerky and communicate the bold flavor (because vegan jerky has a stigma of lacking flavor).
Solution: Announced new plant-based jerky with humorous headlines that communicate a different type of jerky and used images of spices to convey a flavorful experience.
advertising
premiere event
Project: Promote the Happy Healthy Holiday EXPO (hosted by Uninhibited Wellness), a new event with no prior marketing.
Goal: Attract new audience (health conscious consumer seeking holiday gifts) and get them excited about the event.
Solution: Developed promotional materials with imagery of a fit, lady Santa to communicate purpose of event.
Project: Promote the Happy Healthy Holiday EXPO (hosted by Uninhibited Wellness), a new event with no prior marketing.
Goal: Attract new audience (health conscious consumer seeking holiday gifts) and get them excited about the event.
Solution: Developed promotional materials with imagery of a fit, lady Santa to communicate purpose of event.
Jurky is one of the most effective branding experts I’ve ever worked with. She really knows all of the science behind how to communicate your brand, and is fantastic with creating images and marketing collateral to communicate your brand’s message. I highly recommend her for your branding work!
advertising
new product launch
Project: Promote a new line of Summer Salads
Goal: Build awareness with the health conscious consumer who is unaware that Noodles & Co. serves more than noodles.
Solution: Promoted “fresh salads” by featuring mouth-watering photographs that sprout up from the ground (“farm-to-table”).
Developed a microsite that customers can visit to learn more about the salads, download recipes, and take part in a nationwide vote for their favorite flavor.
Actual garden stakes were randomly placed throughout the country that offered free salads. Lucky winners were directed to the microsite to share their experience.
Project: Promote a new line of Summer Salads
Goal: Build awareness with the health conscious consumer who is unaware that Noodles & Co. serves more than noodles.
Solution: Promoted “fresh salads” by featuring mouth-watering photographs that sprout up from the ground (“farm-to-table”).
Developed a microsite that customers can visit to learn more about the salads, download recipes, and take part in a nationwide vote for their favorite flavor.
Actual garden stakes were randomly placed throughout the country that offered free salads. Lucky winners were directed to the microsite to share their experience.
Like what you see?
Let's chat...
like the goods?
Let's chat...
