creative writing
creative writing
new flavor names
Project: Develop new flavor names, one-liners, and product descriptions for Perky Jerky’s seven new flavors.
Goal: Engage audience with memorable names that stand out from the competition.
Solution: Created humorous copy that fits the quirky, fun brand. Each story complements the flavor and illustrates the customer’s experience.
![PerkyJerky_bags](https://jurky.com/wp-content/uploads/2020/08/PerkyJerky_bags.jpg)
![PerkyJerky_Bag-callouts](https://jurky.com/wp-content/uploads/2020/08/PerkyJerky_Bag-callouts.jpg)
![PerkyJerky-creative-writing](https://jurky.com/wp-content/uploads/2020/08/PerkyJerky-creative-writing.jpg)
Project: Develop new flavor names, one-liners, and product descriptions for Perky Jerky’s seven new flavors.
Goal: Engage audience with memorable names that stand out from the competition.
Solution: Created humorous copy that fits the quirky, fun brand. Each story complements the flavor and illustrates the customer’s experience.
creative writing
product education
Project: Communicate the benefits of grass-fed beef for Perky Jerky customers.
Goal: Develop a video that communicates the benefits in a fun, yet educational format.
Solution: Researched the benefits of grass-fed beef and created a tagline to communicate its key points with an easy-to-remember message: “Lean, Clean, and Green”.
Developed a text-based storyboard with visual cues to direct the illustrator in producing the graphics and video.
![Grass-Fed-Beef_preso](https://jurky.com/wp-content/uploads/2022/06/Grass-Fed-Beef_preso.gif)
![Tagline-storyboard](https://jurky.com/wp-content/uploads/2022/05/Tagline-storyboard.jpg)
Project: Communicate the benefits of grass-fed beef for Perky Jerky customers.
Goal: Develop a video that communicates the benefits in a fun, yet educational format.
Solution: Researched the benefits of grass-fed beef and created a tagline to communicate its key points with an easy-to-remember message: “Lean, Clean, and Green”.
Developed a text-based storyboard with visual cues to direct the illustrator in producing the graphics and video.
creative writing
table top messages
Project: Develop new table numbers for Noodles & Company restaurants
Goal: Educate customers with facts about the restaurant and entertain them with humor
Solution: Created hilarious and informative headlines with supporting images to communicate these messages
![Noodles-Table-Numbers](https://jurky.com/wp-content/uploads/2022/05/Noodles-Table-Numbers.jpg)
![Table-number-examples](https://jurky.com/wp-content/uploads/2022/05/Table-number-examples.jpg)
Project: Develop new table numbers for Noodles & Company restaurants
Goal: Educate customers with facts about the restaurant and entertain them with humor
Solution: Created hilarious and informative headlines with supporting images to communicate these messages