package design
package REdesign
meet AMORE MIX
Designer’s Statement: The AMORE Mix rebrand was created to elevate Dilettoso’s mix in a crowded baking category while expressing the brand’s Italian heritage and vibrant personality. The new direction focuses on communicating versatility, indulgence, and premium quality through food photography, hands for human connection, and bright colors to grab attention.
The name AMORE Mix was chosen to reflect love, Italian culture, and the idea of making MORE with one mix (not just a pancake mix). Every detail was designed to tell a cohesive story that feels inviting, premium, and uniquely Dilettoso.
Project: Complete rebrand of Dilettoso’s baking mix, including new product name, on-pack messaging, photography direction, and brand tone.
Goal: Create packaging that instantly stands out, communicates versatility, strengthens the Italian identity, and feels more premium while still maintaining continuity with existing customers.
Solution: Developed the name AMORE Mix to reflect Italian flavor, love, and the word “more” built directly into it. Created a modern design featuring real baked goods, hands to create trust and warmth, bright recognizable colors, and clear messaging that tells a story of creativity and indulgence.
Results: The redesign received an overwhelmingly positive response from customers, social media, and industry partners. The new look elevated product perception, increased excitement around the brand, and contributed to stronger demand and faster sell-through. The refreshed personality and clarity of AMORE Mix clearly resonated with the audience and strengthened the brand’s presence in the category.
package design
brand extension
Project: New product line for Perky Jerky and first of its kind to market. Items needed: product name, flavor names, one-liner descriptions, full flavor descriptions, photography, and package design.
Goal: Create new packaging that stands out on its own but still maintains some of the current brand’s elements; make it the same, but different.
Solution: Developed hilarious (and memorable) name that fits the brand’s quirky sense of humor: Little Cluckers (because they are tiny chicken crisps). Each flavor name, one-liner, and description follows a similar comedic theme to the brand’s main product line.
Other elements were added to the design for entertainment value such as a barn shaped UPC code and chicken jokes on the bottom of the package. The result is classy with a twist of humor.
Project: New product line for Perky Jerky and first of its kind to market. Items needed: product name, flavor names, one-liner descriptions, full flavor descriptions, photography, and package design.
Goal: Create new packaging that stands out on its own but still maintains some of the current brand’s elements; make it the same, but different.
Solution: Developed hilarious (and memorable) name that fits the brand’s quirky sense of humor: Little Cluckers (because they are tiny chicken crisps). Each flavor name, one-liner, and description follows a similar comedic theme to the brand’s main product line.
Other elements were added to the design for entertainment value such as a barn shaped UPC code and chicken jokes on the bottom of the package. The result is classy with a twist of humor.
package design
package refresh
Project: Catering packaging and marketing materials are inconsistent and need a makeover.
Goal: Create a design that fits the brand but stands out from the standard take-out packaging.
Solution: Chose soothing colors that reflected Noah’s brand and placed them on kraft material to communicate a wholesome, healthy meal.
Created a cohesive design for all catering materials based on new packaging (banners, brochures, postcards, emails, flyers packaging, website, etc.). Developed style guide for future marketing materials to maintain consistency.
Project: Catering packaging and marketing materials are inconsistent and need a makeover.
Goal: Create a design that fits the brand but stands out from the standard take-out packaging.
Solution: Chose soothing colors that reflected Noah’s brand and placed them on kraft material to communicate a wholesome, healthy meal.
Created a cohesive design for all catering materials based on new packaging (banners, brochures, postcards, emails, flyers packaging, website, etc.). Developed style guide for future marketing materials to maintain consistency.
Like what you see?
Let's chat...
like the goods?
Let's chat...
