creative writing

creative writing

new flavor names

Project: Develop new flavor names, one-liners, and product descriptions for Perky Jerky’s seven new flavors.

Goal: Engage audience with memorable names that stand out from the competition.

Solution: Created humorous copy that fits the quirky, fun brand. Each story complements the flavor and illustrates the customer’s experience.

creative writing

product education

Project: Communicate the benefits of grass-fed beef for Perky Jerky customers. 

Goal: Develop a video that communicates the benefits in a fun, yet educational format. 

Solution: Researched the benefits of grass-fed beef and created a tagline to communicate its key points with an easy-to-remember message: “Lean, Clean, and Green”. 

Developed a text-based storyboard with visual cues to direct the illustrator in producing the graphics and video.

creative writing

table top messages

Project: Develop new table numbers for Noodles & Company restaurants

Goal: Educate customers with facts about the restaurant and entertain them with humor

Solution: Created hilarious and informative headlines with supporting images to communicate these messages