While digging through my “Package Design Ideas” folder for inspiration, I came across one of my favorite brands from years ago… Sir Bananas.

To wake my creative brain, I head over to the grocery store and meander through aisles. I usually spend more time in the dairy section because that’s where the cool people hang out (it’s cool because it’s refrigerated).

As I was about to reach for my weekly 1/2 gallon of oat milk, something caught my attention. It was unlike the other designs in that section; a colorful, chocolatey brown & yellow milk container with a cute monkey and funky writing. It could only be one thing…chocolate banana milk!

If it wasn’t for the eye-catching design, I probably wouldn’t have noticed it.

There are so many sides to this story…

Front: The cartoon monkey shows the fun side of the product and appeals to kids. The photo of the ingredients appeals to the adults. If you’re like me, I was intrigued by both equally (well, more like 70/30 in favor of the monkey).


Side 1: This bright yellow side is dedicated to the banana and the benefits of this drink. Each icon illustrates the benefit of the product and the colors scream chocolate banana.

Side 2: Nutrition panels are typically boring due to tight government regulations. However, this side contains an interesting use of color and great use of space. This goes to show that with the right design, any side can be appealing. Pun intended.

Back: The back side demonstrates the different uses of the beverage. Not only can you drink it, but it can be used in pancakes. The secondary light blue on this side communicates fresh air (jungle time) and is a great complement to the main colors.

Package Design: 
As mentioned above, this package design has it all. The colors represent the product perfectly, the design attracts both children and adults, and the information about the product is cleverly displayed on all four sides.

Product Name: 
Sir Bananas is a wonderfully creative name. It is a fun name to say and easy to remember.

Copywriting: 
The product is described in great detail on the package. The language used is both informative and entertaining. It puts the fun in function.

Images: 
The photos visually communicate what to expect in the product.

Illustrations: 
The playful illustrations make it fun & entertaining.

How does it taste?
It was the tastiest beverage in the jungle! Unfortunately, this product was discontinued years ago and no longer exists. It’s so sad to see such a great product with an excellent design that did not make it. RIP sweet monkey.